Embarking on a space odyssey: Innovision

Innovision is the largest techno-management fest of Eastern India. It gathers a footfall of more than 10,000 people taking part in a broad genre of events and competitions. Every year features a different theme around which marketing, decorations and events are planned. I headed a team of designers working to create a strong brand identity for the fest for the year 2019.

A Space Opera

For 2019, the theme of the fest was “A Space Opera”. This opened us up to a variety of design assets and elements which could be incorporated in posters, banners and websites. Additionally, various concepts and ideas could also be used to create attractive poster series and illustrations.

Setting the Style Code

The team started with a rough idea of various design languages and styles which could be used for the promotional material. The fest involves heavy promotion and publicity within a short period of time owing to which our choices were later filtered by the expectations of our viewers, availability of assets on the internet and time and amount of work required to create it.

After some discussion and prototypes, we finalized the usage of abundantly available high resolution photos of celestial bodies and outer space for branding of the event. The general theme for all promotional material was dark, thereby making the theme more impressionable through these posters and banners.

Typography

We rummaged through the internet for fonts befitting the theme. Finding the right decorative font for headers turned out to be a challenge since many of these aforementioned fonts affected readability more than we expected. After some research, we chose “Equinox”. While on the other hand, we decided to stick with “PF Din” for body font for its compact and modern ligatures.

Logomark

The Innovision logo was changed in 2017, two years before the said event took place. The brand recall was thus poor and needed a wordmark to supplement the symbol. This logomark could be used in letterheads, posters, banners and flexes as a unifying element thereby improving brand recall for the forthcoming years.

Everything Put Together

The final design of the fest material held striking coherence and was quite popular among the attendees. A teaser video was also made showcasing the previous year shots while telling a story based on a space odyssey. The design was very well received and helped making the event a huge success.